Pakistan has seen a dramatic rise in the popularity of online dramas over the past year.
In the first quarter of 2017, Pakis were spending an average of 2.5 hours a day watching online dramas.
The figure has now doubled to 3 hours a week, while in the same period of last year, Pakistana saw a decline of 3.3 hours a month.
Pakis are increasingly finding ways to enjoy their favourite online content, as they increasingly find ways to use social media, especially on social media platforms like Facebook and Twitter.
According to a report from the Pakistan Cybersecurity Awareness Centre (PCAC), Pakis now spend an average 4 hours a year on social networking sites such as Facebook, Whatsapp, Twitter and YouTube, with a total average of 5 hours of online video viewing per week.
While online entertainment is not as mainstream as it once was, there are still many Pakistani viewers who have found a way to consume it.
Online video is now the third largest source of income for the country’s main entertainment industry, behind only the radio and television.